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Studiemateriale

§Study guide: Digital media

This page brings together the most important concepts from the trade so you have them in one place when you study for an exam or need to start a task. Use it as a reference and revision.

Graphic types and resolution

  • 01Raster graphics: built from dots; becomes blurry with strong enlargement; used for photos.
  • 02Vector graphics: built from mathematical shapes; scales sharply; used for logos and icons.
  • 03Resolution: print requires high resolution, screen manages with lower. You can always make it smaller, not conjure up details.

Color space

  • 01RGB: light colors for screen and web.
  • 02CMYK: ink colours for printing.
  • 03Set up the document in the colour space it should be delivered in, and expect that bright colours can shift when converting.

File formats in brief

FormatUsed for
JPEGPhotos for web/sharing
PNGWeb graphics with sharp edges or transparency
SVGLogos and icons that scale
PDFPressure and shareable documents
TIFFImages for professional printing

Work process in four steps

  • 01Idea and sketch — develop broadly, choose direction with the customer.
  • 02Production — neat project, customer's style, save versions.
  • 03Feedback — note corrections, distinguish mistakes from taste.
  • 04Delivery — correct format/resolution/color space, run checklist.

Rules and considerations

  • 01Copyright: only use material you are allowed to.
  • 02Personal data: be careful with people's information and pictures of them.
  • 03Accessibility: contrast, alt text, operation without mouse.

The tool changes, the eye and rules persist. Learn the fundamentals, so you learn the rest faster.

Study guidance, digital media