Specialties and career in digital media
From graphic design through web and motion to the many paths the trade can lead you down
One of digital media's strengths is its breadth. You learn the basics of putting text, image and sound together digitally, but from there you can go in many directions. Here are some of the ways the profession can lead you — and what they require.
§Graphic design and layout
The classic direction is graphic design: creating identity, materials and messages that look good and work. It spans from logos and visual identity to print materials to posts on social media. Here the eye for typography, composition and colour is crucial, and much of the work is giving a message the right form for the right recipient.
§Web and user experience
Another direction is web: building pages and surfaces that not only look good, but are also easy to use. Here design and technology meet. Concepts such as user experience and user interface are about making it easy for people to find their way around, and responsive design is about getting it to work on all screen sizes. Many in this direction also learn basic coding to be able to work closely with developers.
§Video, motion and sound
A third direction is the moving image: video editing, motion graphics (graphics that move) and animation often combined with sound. It is used for ads, social media, explanatory films and streaming content. Here you work in a timeline rather than on a page and rhythm, cuts and sound become just as important as the individual image.
§Other paths in the trade
| Direction | What you do |
|---|---|
| Graphic design | Identity, printed matter, notices — form to messages |
| Web og UX/UI | Websites and surfaces that are easy and pleasant to use |
| Video and motion | Editing, animation and moving graphics with sound |
| Content and structure | Material adapted to different platforms and formats |
| Production and coordination | Control tasks, deadlines and contact between customer and performer |
| Photo and post-processing | Recording and processing images for media and print |
§What an employer looks for
Beyond the technical skills, some things weigh heavily with employers: a portfolio showing what you can do; the ability to meet deadlines; to accept feedback; and to be able to collaborate. A strong portfolio with few, completed pieces of work often means more than a long CV. It is better to show a few things that are finished and good than many that are half-done.
§A trade that requires you to keep up
Programs, platforms, and trends change rapidly in digital media. It might seem like a burden, but it's also the freedom of the field: you can always learn something new and find your own niche. Those who thrive best are naturally curious and view learning something new as part of the job, not something on the side. If you keep learning, you'll never become outdated.
“It is not the program you know today that bears your career. It is your ability to learn the next one.”
— Professional view on career in digital media.